VFL WOLFSBURG

IMMER_HUNGRIG

VfL Wolfsburg has been part of the Bundesliga for 22 years now. The club, which is a wholly owned subsidiary of Volkswagen, does not have the best image. That is now set to change with the new season campaign 2019/20. The club wants to link its positive qualities in a self-ironic way with the prejudices that many soccer fans in Germany have against it.

Agency: NORDPOL+

Client: VfL Wolfsburg

CD: Sebastian Radak, Tim Schierwater

AD: Bekim Terzija, Chris Lefevre-Henzel, Felix Sander

CW: Andreas Hatrath, Björn Rehfeldt